A Taste for Chemistry
1,121 views · Published 17 July 2017 · 3:17 · Indexed 24 October 2026
Channel: American Chemical Society · 2017 · Science & Technology
Impossible foods, a California-based startup is using chemistry to reimagine nutritional supply. With a mission to create a plant-based meat source as a way to conserve natural resources and protecting our planet, this company uses the heme molecule, to recreate the taste of meat. “Our mission is to give people all the decadent, delicious meat they crave – in a way that is sustainable and scalable,” said CEO and Founder Patrick O. Brown, M.D., Ph.D. The Impossible Burger has no hormones, antibiotics, cholesterol or artificial flavors. Uses 75% less water, generates 87% fewer greenhouse gases and requires 95% less land than conventional ground beef from cows. Subscribe! http://bit.ly/AmerChemSOc Facebook! https://www.facebook.com/AmericanChem... Twitter! https://twitter.com/ACSpressroom You might also like: Headline Science: https://www.youtube.com/watch?v=i-93J2n76Bs&list=PLLG7h7fPoH8JRH8bEJdgnwZnyA5N-9UaE What Scientists Do – Industry: https://www.youtube.com/watch?v=GvArDaE61cE&list=PLLG7h7fPoH8LQ3FyQuUcba6Z0LLomTSSM Speaking of Chemistry: https://www.youtube.com/watch?v=-wUPb1BDSOs&list=PLM2CTqSTy7cTLk-n7SOk9KrwCc1D8KKiH Music: From Audioblocks Produced by the American Chemical Society, the world’s largest scientific society. ACS is a global leader in providing access to chemistry-related information and research through its multiple databases, peer-reviewed journals and scientific conferences. Join the American Chemical Society! https://bit.ly/Join_ACS
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