Developing your Value Proposition - Patrick Schwerdtfeger

314 views · Published 7 September 2009 · 3:19 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

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http://www.WebifyBook.com/

Patrick Schwerdtfeger discusses the importance of truly understanding your business' Value Proposition. He's the author of "Webify Your Business, Internet Marketing Secrets for the Self-Employed"

Patrick is the author of Webify Your Business (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  He is also the creator of the Social Media Victories  Real Businesses, Real Campaigns, Real Results 6-DVD marketing program.

This video is about defining your unique selling proposition or USP and understanding the true value your offer to your clients, often playing off the emotional response they experience as a result of your product or service.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick is the founder of Tactical Execution, an marketing agency and consultancy offering online marketing, internet marketing, online branding and social media marketing services.

http://www.tacticalexecution.com/

He is the organizer of the Entrepreneur & Small Business Academy, a 1500+ member business club sponsored by American Express.  The group provides an educational forum for local entrepreneurs to share contacts and expertise.

http://www.meetup.com/academy

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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