Look Who it Was Random video

BRANDING - Commodity, Product, Service, Experience, Transformation

1,525 views · Published 22 March 2010 · 5:35 · Indexed 6 October 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2010 · People & Blogs

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This video is about branding and the ladder that exists within any industry.  First, you have a commodity.  Think about raw coffee beans.  Second, you have a product.  Think about a can of Folgers ground coffee.  Third, you have a service.  Think about getting a basic coffee at a kiosk.  Fourth, you have an experience.  Think about getting a fancy coffee at Starbucks.  And fifth, you have a transformation.  I'm not sure there's a great example in the coffee business :-) but the idea is that each delivery is unique and customized to the recipient.  Now, think about YOUR business and try to introduce options higher up on that branding ladder, and charging more money in exchange for those things.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008) and has spoken about Online Branding and the Social Media Revolution at conferences around the world.

http://www.WebifyBook.com/

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

http://www.PatrickSchwerdtfeger.com/

He is also the organizer of the Entrepreneur & Small Business Academy, a 1700+ member business club sponsored by Microsoft.  The group provides an educational forum for local entrepreneurs, small business owners and self-employed professionals.

http://www.meetup.com/academy

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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