Mono-product brands are the way forward
758 views · Published 27 November 2014 · 4:03 · Indexed 22 October 2026
Channel: Bocconi University · 2014 · Education
#MaFash - 02 In the second episode of the #MaFash videoblog, which every week looks at the hottest managerial issues and trends for fashion and luxury companies at a global level, Erica Corbellini, Director of the Master in Fashion, Experience & Design Management (MAFED) at SDA Bocconi, talks about the great success in recent years of fashion brands popular for one single product. Consumers want uniqueness and specialization and mono-product brands offer just that. But these brands must focus on the right distribution channels. Subscribe to our channel ➤ https://www.youtube.com/channel/UCdZISa8UNFbwhazbYy_uWvQ?sub_confirmation=1 Watch the playlists below: Executive Chats ➤ http://bit.ly/331f6e4 Bocconi Knowledge ➤ http://bit.ly/2C03Oux
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