Exclusive Endorsement from BTS (방탄소년단) for VIU！Catch them on VIU!
3,697 views · Published 6 December 2016 · 0:18 · Indexed 11 October 2026
Channel: Viu Philippines · 2016 · Music
BTS (방탄소년단) means Bulletproof Boy Scouts, which is a seven-member South Korean boy band formed by Big Hit Entertainment. Members include Jin, Suga, J-Hope, Rap Monster, Jimin and Jungkook. The group's musical style and image ranges from a tough, "bad boy" image to a more youthful image, nevertheless mainly influenced by hip hop and R&B. MTV's Corynn Smith stated that BTS has incorporated hip hop beats and rock-inspired elements for their singles: "Danger" and "Boy in Luv (상남자)". BTS has been labelled as "K-pop's Social Conscience" by Jeff Benjamin from Fuse, who wrote that the group has found "a way to speak honestly about topics they deem important, even in a conservative society." In 2016, however, their lyrics in "War of Hormone", "Converse High" and Rap Monster's solo song "Joke" along with a twitter comment by Suga came under fire for being misogynistic. The group's label later issued an apology. Through their many releases, BTS has tackled school bullying, the pursuit of happiness and rejecting society's ideals in their lyrics. They play an active role producing their music, and all members participate in the musical and lyrical composition of their songs. After achieving record-breaking success internationally with their second studio album, Wings, Grace Jeong, editor-in-chief of Soompi, explains their rise: “The group blends individual artistry, which is what the U.S. audience expects in their music, and the K-pop system, which focuses more on the group sound and teamwork.” In a Billboard article, Jeff Benjamin further describes the group's distinct sounds and lyrics, stating: "Indeed, the Major Lazer-esque lead single “Blood Sweat & Tears” details a life-derailing relationship over a dance breakdown. Elsewhere on the album Wings, the group sings about mental health, takes digs at the Korean-pop “idol” scene and delivers a female-empowerment anthem—unusual subject matter in culturally conservative South Korea, where most acts stick to safe topics like partying and breakups." Catch for FREE on Viu or go to ►https://www.viu.com Like us on Facebook ►https://www.facebook.com/viuthephilippines Follow us on Instagram ► https://www.instagram.com/viuphilippines Follow us on Twitter ► https://twitter.com/Viu_PH
