Max Cuellar: U.S. Strategies for Sustainable Branding
238 views · Published 6 October 2009 · 3:43 · Indexed 20 September 2026
Channel: Carnegie Council for Ethics in International Affairs · 2009 · News & Politics
Sustainable companies in the U.S. share three common characteristics in creating strong and resilient brands: Authenticity, responsiveness to consumers, and integration into core business models. This was part of the Carnegie Council event "Sustainable Branding: A U.S.-Japan Corporate Dialogue" that took place on September 17, 2009.
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