2013 MATS - Volvo Trucks Digital & Social Marketing
876 views · Published 23 March 2013 · 1:18 · Indexed 10 October 2026
Channel: Volvo Trucks North America · 2013 · Autos & Vehicles
Hear the digital and social media marketing efforts of Volvo Trucks in North America from Niclas Hermansson, manager of online and digital marketing, including social media campaigns such as the "Find the Drop" online scavenger hunt and the iPad-game, "Fueldrop." Both initiatives focus on Volvo's "Proven" message and fuel-efficiency. For more information, visit http://bit.ly/107ZFcQ.
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