Trade Show RANT - Are Trade Shows the next opportunity for online disruption?
329 views · Published 3 February 2016 · 2:54 · Indexed 20 September 2026
Channel: Terrence Invents · 2016 · People & Blogs
www.dynomighty.com/wholesale OK so to give you some context to this video of my Trade Show RANT yesterday it was the culmination of several slow days, buyers just looking for free samples and me wondering about the relevance of these trade shows in general. My job as an entrepreneur is to seek out and find new opportunities before anyone else. That’s why I started Dynomighty’s first “Online Showroom” back in 2008 and have been marketing to my buyers with online videos / tutorials and selling tips ever since. I’ve even done targeted ads and videos for the promotional products industry with great results. Demonstrating the value of a branded wallet that someone uses everyday in a short video. Some recent breakthroughs in online wholesale marketing included reaching and getting an order from a major retailer simply by making a creative online marketing campaign that targeted that buyer and company. The costs of putting on a trade show are not just financial but the lost opportunity cost that Gary Vaynerchuk talks about a lot recently (if you don’t watch his videos do so at your own risk!) really start to weigh on my mind. We’ve all known the value and opportunities that online social media has played in e-commerce and it’s shift into social business opportunities and connections on Linkedin but now with sites like Boombox and Bonagora the online opportunities to change the wholesale home, lifestyle, fashion and gift industry is looking more and more possible. I’m curious as how new developments and online services will disrupt the trade show industry and give more power back to the entrepreneurs who are the real risk takers, job creators and engines of our economy. I feel it’s inevitable but how it will play out will be an interesting play that I hope I get to witness, if not be a direct part of. Subscribe to my YouTube channel for all the behind the scenes realities of being a modern entrepreneur. BE MIGHTY!
