Specialty-food shop uses Mailchimp segmentation to target customers with precision
2,718 views · Published 16 March 2018 · 1:11 · Indexed 20 September 2026
Channel: Intuit Mailchimp · 2018 · Entertainment
Formaggio Kitchen, a specialty food shop, started online. To ensure customer’s e-commerce experience was an enjoyable one, they used Mailchimp segmentation to target customers with precision, prioritize customer preferences and understand their purchase history. This prevents customers from being bombarded with emails. Rather, they used Mailchimp segmentation to email customers what they want and, in turn, have seen increased sales. Mailchimp segmentation tools help your customers feel like they are receiving just the right message from you. When you get to know you customers, Mailchimp segmentation tools allow the right message to get to the right people. Segmented campaigns have resulted in 23% higher open rates and 49% higher click through rates than unsegmented campaigns. Learn more or get started today. https://bit.ly/Segmentation_YT #Testimonial #Mailchimp #Segmentation Be the first to see our newest videos! Subscribe to the Mailchimp channel: http://bit.ly/2M26ETn More Mailchimp: Facebook: https://www.facebook.com/mailchimp Twitter: https://twitter.com/mailchimp Instagram: https://www.instagram.com/mailchimp/ LinkedIn: https://www.linkedin.com/company/mailchimp Pinterest: https://www.pinterest.com/mailchimp Follow Formaggio Kitchen: https://www.formaggiokitchen.com https://www.facebook.com/formaggiokitchen https://www.instagram.com/formaggiokitchen/ https://twitter.com/formaggio