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Digital, Mobile, Global, Indie? The Future Of Publishing With Thad McIlroy

1,123 views · Published 17 July 2015 · 48:25 · Indexed 25 October 2026

Channel: The Creative Penn · 2015 · Education

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Regular listeners will know that I am a (not so closet) futurist. Today I get to indulge my passion with Future of Publishing author, publishing consultant and speaker, Thad McIlroy. Yes, we both get super excited about mobile, digital, global sales and the creative disruption of indies.

http://www.TheCreativePenn.com/podcasts

Thad McIlroy is a journalist, author, speaker and publishing consultant and he writes about the future of publishing. He also has writing in his blood, as a descendant of Kenneth Grahame, who wrote The Wind in the Willows. Very cool!

You can listen above or on iTunes or Stitcher, watch the video or read the notes and links below.

    How mobile devices are changing the way people read and purchase books, and the increased reach of authors given the proliferation of mobile devices.

    On the new relationship between social media, mobile devices and shopping habits, and the resulting importance of brand and capturing a reader's attention almost instantly.

    On the world in 2025 (see the original Peter Diamandis article here) and the number of people who will be on the internet then and the exponentially increased potential reach this gives authors.

    On what World English rights mean to traditionally published authors vs. indie authors

    mobile strategiesThe creative disruption that indie authors are creating and the benefits of not being bound by traditional rules, especially if we are unaware the rules existed at one time.

    On whether there's a plateau in the indie book market and thriving without needing to destroy the traditional.

    The role of print books in the future, as well as the current state of the appearance of ebooks and the difficulty in making them beautiful.

    The rise of Apple in the ebook market and the differences in merchandising approaches on Kobo and Apple vs. Amazon.

    The recent changes at Scribd and the popularity of the subscription model.

    On audiobooks, Google Auto and Apple CarPlay and why audio matters for those authors with reasonable sales.

    On the importance of metadata, including the power of a book's description because it is a metadata field.

You can find Thad at TheFutureOfPublishing.com and his book on Mobile Strategies for Digital Publishing here on Amazon.

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