Look Who it Was Random video

How to publish a book that grows your business (selfpublishing for entrepreneurs)

522 views · Published 7 September 2017 · 18:08 · Indexed 22 September 2026

Channel: CreativIndie · 2017 · Howto & Style

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Here's the short version of the publishing advice I gave this week to a group of digital nomads in Lisbon:

1. Make sure you know where the money is coming from/what you want to sell.
2. Connect with the potential audience and find out what they need and want.
3. Find an undiscovered pain point for that audience; something small and specific that isn't already covered by a nonfiction book.
4. Invite user submitted content from influencers in your field, to make the book longer/more interesting and give them an incentive to share when you launch.

This is the practical, how to type of book that is simple and value-driven... as opposed to the conceptual, brand-building book that outlines your vision statement and focuses on higher idealistic content (those books will sell better IF you have an established platform, or if you're pitching to a traditional publisher, but will also take you years to write).

If you're growing your business or starting with a smaller audience, focus on SEO, long tail keyword + benefit driven subtitles that get found easily, to outrank your competition on Google and bring more leads.

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