Groupon: Now Not The Time?
342 views · Published 22 February 2012 · 3:40 · Indexed 27 September 2026
Channel: The Wall Street Journal · 2012 · Science & Technology
When a chief executive says he needs to instill "a different type of behavior" in his customers, that probably means they aren't buying. That is a problem confronting Groupon CEO Andrew Mason as he seeks to move his company beyond its core business pushing deals to email inboxes. To shift focus away from that slowing core business, Groupon highlighted a new product called Groupon "Now" when it was pitching its stock to the public last year. "Now" is the mobile version of Groupon designed to let users "pull" deals to their cellphone when they want them. It also targets deals based on users' location. Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM
