Carl Waldekranz (Tictail) | TNW Conference | Moving From a Tool to a Network
622 views · Published 13 June 2016 · 16:37 · Indexed 26 October 2026
Channel: TNW · 2016 · Science & Technology
For any two-sided marketplace business, a big challenge is how to manage the balance of supply and demand. A powerful strategy to tackle this is to first create a powerful single-player experience to reach critical mass on the supply side. With a deep inventory of unique content, a company is then able to satisfy the demand, leveraging scale to create a premier consumer experience. Carl Waldekranz, co-founder and CEO of social shopping destination, Tictail, will reflect on Tictail's transition from a tool for online brands to becoming a two-sided social marketplace, as well as share learnings for attendees to apply to their own businesses.
More from this channel
-
24:08
Robert Scoble (UploadVR) | Beyond mobile: interacting with and experiencing the virtual world
-
24:59
Des Traynor (Intercom) | TNW Conference | Keeping your product alive
-
22:00
Kayvon Beykpour (Periscope) | TNW Conference | Going live: the future of sharing and social media
-
23:54
Nelly Ben Hayoun (NBH Studios; WeTransfer; SETI) | Above and beyond: the design of the impossible
-
8:00
Startup Roast, (Boom Chicago) | TNW Conference | It's only fun until someone gets hurt
-
22:02
TNW Europe 2016 | TNW Conference | Achieving Fast Growth in Europe
-
10:21
Startup Roast (Boom Chicago) | TNW Conference | It's only fun until someone gets hurt (Day 2)
-
19:38
Jeff Jarvis (Author 'WWGD?') | TNW Conference | Death to the Mass!