Talking about all the M cars with BMW North America CEO Ludwig Willisch

1,902 views · Published 22 January 2016 · 10:07 · Indexed 25 September 2026

Channel: CNET Cars · 2016 · Science & Technology

Watch on YouTube

Subscribe to Roadshow: http://bit.ly/1Z3Ff7G
The M2 was one of the darlings in Detroit, and BMW's Ludwig Willisch tells us why sports cars are so important to the American market.

Watch more videos from the Detroit Auto Show: http://bit.ly/1JFP3NZ
http://www.cnet.com/detroit-auto-show/

http://www.theroadshow.com
Twitter: https://twitter.com/Roadshow
Facebook: https://www.facebook.com/RoadshowAutos/
Instagram: https://www.instagram.com/roadshowautos/

More from this channel

• 2:10 Porsche gives the Turbo and Turbo S more power in Detroit

  CNET Cars

  3,856 views · 12 January 2016

• 4:33 The new and improved Daytona International Speedway

  CNET Cars

  1,953 views · 22 February 2016

• 1:16 These people made a $1,000 deposit for a Tesla car they've never seen

  CNET Cars

  4,962 views · 31 March 2016

• 1:19 AutoComplete: Mercedes is looking to build an electric sub-brand

  CNET Cars

  3,421 views · 5 August 2016

• 1:33 AutoComplete: Chevrolet sets Bolt EV pricing at $37,495

  CNET Cars

  4,576 views · 20 September 2016

• 1:11 AutoComplete: Mini's first hybrid is arriving this year

  CNET Cars

  2,849 views · 17 October 2016

• 1:28 Mini Cooper Countryman gets the hybrid treatment

  CNET Cars

  4,554 views · 17 November 2016

• 1:20 Fixed roof or drop top? Benz does both with 2-door E-Class | 2017 Geneva Motor Show

  CNET Cars

  3,899 views · 8 March 2017