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TEDxUBC - Paul Cubbon - Engagement: the un-lecture - a radical new approach to learning

3,727 views · Published 25 November 2010 · 12:50 · Indexed 20 October 2026

Channel: TEDx Talks · 2010 · Education

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In his talk at TEDxUBC, Paul shares a provocative experiment in first year undergraduate larger class education. Find out why 90 students signed up for a new course in 37 seconds on the promise of "something new and different." Hear about the experience now that nearly 600 students have gone through this course while it is still in "stealth mode." When the old ways of doing things are not working, it is time for radical re-design and experimentation. Consider the broader application of this approach in any organization that has become low in engagement of members, employees or other stakeholders.

About Paul Cubbon
Paul teaches Marketing at the Sauder School of Business at UBC. His interests are in the use of social media and its role in brand reputation management. Paul is passionate about helping non-marketing specialists better understand how marketing principles can help their organizations to become more customer-centric and successful. Prior to moving into education, Paul worked in industry, including advertising, innovation and international brand management. Paul is continually experimental in designing new courses and training methods to try and enhance student engagement and learning. 

About TEDx
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is call TEDxUBC, where x=independently organized TED event. At our TEDxUBC event, TEDTalks video, passionate live speakers and entertainers will combine to spark deep discussion and connection in an amazing small group of 100 leaders, innovators, stakeholders and change agents.

The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

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