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Challenging Convention with Irreverence - Rowan Lamont - CXD 2017

148 views · Published 14 December 2017 · 24:11 · Indexed 24 October 2026

Channel: Thoughtworks · 2017 · Science & Technology

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Challenging Convention with Irreverence

Rowan Lamont, Design Strategist-Designworks Brisbane

“Design an item that will reflect the traditions of the Commonwealth Games Federation AND capture the spirit of The Gold Coast. It will be experienced by 1.5 Billion people as it travels 230,000kms, for 388 days, through 70 countries – oh – and Queen Elizabeth wants to write a special message to pop inside it…”

How does a small design team win-over the culture of a highly conservative organisation that is steeped in tradition for them to go onto champion a solution that is bold and irreverent?

Rowan will share how Designworks implemented a solution to design and manufacture the Queen’s Baton for the 2018 Commonwealth Games. He will provide insights into how their approach designed for a three year launch horizon, and allowed them to challenge deeply-held tradition. Discover how they created an outcome that maintained design intent, enabling a wide range of stakeholders, including Executive Boards, Governments and International Organisations, to get on board and support it.

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