Marketing 'Boston Strong'
106 views · Published 9 May 2013 · 9:07 · Indexed 27 October 2026
Channel: GBH News · 2013 · News & Politics
The message of unity and resilience encapsulated in the mantra "Boston Strong" is now part of a widespread marketing strategy. Boston Strong T-shirts are flying off the shelves -- with some of the proceeds going to the One Fund. One company tried to trademark the motto. Others are advertising Boston Strong scented candles and coffee. We'll discuss the business ethics involved.
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