The CMO Survey - August 2016
691 views · Published 23 August 2016 · 1:56 · Indexed 28 October 2026
Channel: Duke University - The Fuqua School of Business · 2016 · Education
Social media spending has more than tripled since 2009 as a share of marketing budgets, but still falls short of levels predicted five years ago, according to a survey conducted by Duke University Fuqua School of Business professor Christine Moorman.
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