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Gisela Erler sells family-related services | Made in Germany

288 views · Published 23 December 2009 · 4:57 · Indexed 20 September 2026

Channel: DW News · 2009 · News & Politics

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Gisela Erler's child care consultancy Familienservice aims to help people maintain the proper work-life-balance: equilibrium between professional and private life,between work and raising a family. With almost a thousand employees,she finds child care for more than six hundred corporate customers.Founding the company was a result of her own painful experiences. Gisela Erler was a working mother. She constantly had trouble juggling job and family. After a conference of mothers,in 1987 the social scientist published a mother's manifesto. Together with a group of other women she called for the status of the family to be raised,and for guaranteed child care. Businesses began to listen. Carmaker BMW hired Erler to organize the company's own day-care. The 63 year old now runs child care centers for numerous enterprises and brokers caregivers or au pairs to their employees. She is also happy to pass on her expertise as a consultant for communities,foundations or at international conferences. Ute Schneider paid a visit to the family agent.

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