Discovery Channel: I Love the World
864 views · Published 9 April 2009 · 1:04 · Indexed 20 September 2026
Channel: The One Club for Creativity · 2009 · People & Blogs
The brief was to reaffirm leadership in non-fiction television, increase network viewership, appeal to younger audiences while inspiring existing, older audiences. We positioned the network as the worlds biggest advocate of the world, then proved it with an epic film that pays tribute to all the great, surprising, inspiring things the world has to offer. Participants include iconic scenes and hosts from Discovery programs.
