Billboard Brands & Music Roundtable with Metallica's Lars Ulrich - Part 3 of 4
2,523 views · Published 4 October 2014 · 7:51 · Indexed 22 October 2026
Channel: Billboard · 2014 · Music
U2's $100 million deal with Apple was just the latest bombshell in the shifting landscape of how artists make money. Six visionaries, from Metallica's Lars Ulrich to Chase's Steve Pamon, talk about what's working and what's not.
