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Champion | Television Commercial | 1989

1,088 views · Published 7 February 2017 · 0:30 · Indexed 31 October 2026

Channel: Analog Indulgence · 2017 · Entertainment

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Champion | Television Commercial | 1989

Champion or alternatively also stylized as Champion U.S.A is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc. (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee. [3]
Champion is HanesBrands' second largest brand with the namesake Hanes brand in first place. Other brands owned by HanesBrands Inc. are Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
Champion produced uniforms for some National Basketball Association teams during the 1990s, and some NFL teams during the 1980s and 1990s. It has also produced sportswear for many major colleges.[4]
From 2008, Champion produced kits for Premier League side, Wigan Athletic, the Wales national football team and the jersey of the Greek basketball team.,[5] also Pallacanestro Cantù, in Italy.
For many years Champion supplied the athletic uniforms for the Notre Dame Fighting Irish. In 2001 Notre Dame signed a 5-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.[6]
Toby Thompson, acclaimed graphic designer who received the Kudos Award for his 1988 Olympic poster designs for Kodak, sketched the Champion Logo during a corporate meeting, but was never given credit for his design work.

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