Irving Rein on solving attendance problems at sporting events
603 views · Published 9 October 2014 · 1:26 · Indexed 20 September 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
Irving Rein, co-author of The Sports Strategist, discusses the decline in attendance at live sporting events. http://global.oup.com/academic/product/the-sports-strategist-9780199343836 Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations. © Oxford University Press
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