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#VotingWhileBlack: Color Of Change Launches Black Voter Digital Outreach Initiative

782 views · Published 28 October 2016 · 3:38 · Indexed 31 October 2026

Channel: Roland S. Martin · 2016 · News & Politics

The Color of Change PAC has launched a program to mobilize Black voters beyond just getting high voter turnout.

The groundbreaking initiative, aptly titled Voting While Black, engages voters using digital communications to arm them with information as they go to the polls.

According to a #VotingWhileBlack article published on Medium.com, “In the span of a few weeks Color Of Change PAC has been mobilizing across the country, hosting Text-a-thons in New York City, DC, Houston, Miami, Oakland, Durham, Pittsburgh and Philadelphia. Text-a-thon volunteers sent more than 715,000 texts to eligible Black voters. This past weekend alone we held events in DC, NYC and Oakland where 237 volunteers contact 237,819 texts to Black voters in North Carolina, Pennsylvania and Ohio, encouraging them to get out to vote.”

The initiative will not just encompass candidates running for election on November 8th, the Color of Change PAC intends on holding elected politicians accountable once they are in office.

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#VotingWhileBlack: Color Of Change Launches Black Voter Digital Outreach Initiative

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