The Matterhorn: the market value of a myth for Zermatt
2,252 views · Published 16 July 2015 · 3:40 · Indexed 12 November 2026
Channel: SWI swissinfo.ch - English · 2015 · People & Blogs
The iconic mountain, the Matterhorn, transformed Zermatt from an unknown alpine village to a world renowned tourist destination. The Matterhorn is one of the most famous mountains in the world, if not the most recognisable one, because of its unmistakable profile. Zermatt, the town at its feet, owes its fame to the Matterhorn. The mountain was first conquered 150 years ago. Since then, Zermatt has attracted tourists and climbers from all over the world. (SRF, swissinfo.ch) --- swissinfo.ch is the international branch of the Swiss Broadcasting Corporation (SBC). Its role is to report on Switzerland and to provide a Swiss perspective on international events. For more articles, interviews and videos visit swissinfo.ch or subscribe to our YouTube channel: Website: http://www.swissinfo.ch Channel: http://www.youtube.com/swissinfovideos Subscribe: http://www.youtube.com/subscription_center?add_user=swissinfovideos
