It’s not about if you like it or not - it’s about if it works or not (Studio Sessions, Ep. 9 Pt. 1)
70 views · Published 29 November 2018 · 5:05 · Indexed 22 September 2026
Channel: Euractiv · 2018 · News & Politics
In most organisations that consider themselves rational, anything related to design & creativity is left to people’s extremely emotional opinions. How often do we hear the words “I like it, I don’t like it” from the mouth of our colleagues and bosses. It is only by understanding that a video, a website or a billboard addresses an audience that is not yourself that you can start introducing some rationality into your decision-making. Creativity can only start to emerge when you use rational thinking. Let’s discover how that works in this video. To view part 2, follow this link: https://youtu.be/zksmOP1KND0
More from this channel
-
2:13
Brussels Minute: EU Wine Reforms disputed
-
1:38
EU Week Ahead: Trains, Toys, Sugar, Death Penalty
-
1:26
Europe Today: Barroso in New York for UN climate conference
-
1:58
Strasbourg Minute: Renewable Energy, EU must act
-
5:50
Europe Today: ELDR Congress in Berlin
-
2:18
ELDR Conference: Siim Kallas on EU freedoms
-
0:53
ELDR Conference: Rasmussen on free markets
-
2:07
EU Week Ahead; week starting Monday 22 October