Kelloggs.com UX

261 views · Published 26 July 2012 · 1:49 · Indexed 4 October 2026

Channel: Core77 · 2012 · Science & Technology

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How do you take the digital presence of an iconic, global brand like Kellogg's and make it current, coherent and consistent? You begin with a dedication to the users, being mindful of their experience across channel and device. You create an innovative yet CMS-friendly design, and then devise an information architecture that makes the flagship web property easy to navigate while connecting seamlessly with the larger Kellogg digital ecosystem.

Designer: VML / User Experience Team

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