Alvin Saldanha - BrandArms, Founder and Chief Creative Officer

710 views · Published 18 May 2016 · 3:46 · Indexed 24 October 2026

Channel: Covai Post · 2016 · Film & Animation

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"Advertising is a medium where you don't have to believe in it, it believes in you. One just have to consider it. When you watch an advertisement don't ask yourself whether you want to buy the brand, ask yourself whether the brand has recognized you. Use advertising as a test to make a decision about the intelligence the brand is bringing into it".

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