Customers Are the Reason We're in Business | Caterpillar CEO Jim Umpleby

4,043 views · Published 12 September 2017 · 0:18 · Indexed 10 November 2026

Channel: Caterpillar Inc. · 2017 · Science & Technology

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They use Caterpillar's products to build a better world. Focusing on the end customer has always been and will always be our highest priority to ensure they are more successful working with Caterpillar than with our competitors.  Find out more at caterpillar.com/strategy.

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