[500Distro] Cold Outreach with Sean Sheppard

4,026 views · Published 22 August 2016 · 58:26 · Indexed 27 October 2026

Channel: 500 Global · 2016 · Science & Technology

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Sean Sheppard, Founding Partner at GrowthX talks about

- Ideal Customer Profile (ICP)
- Understand “Why” customers buy
- Understand “How” customers buy
- SPIN Framework
- BANT criteria 


Slides, Templates, and similar videos can be found at http://bit.ly/500-mhw

Learn more about 500 Startups here -- http://bit.ly/1hk8saq

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