Workshop sponsored by Quantcast: The Programmatic Branding Revolution: Is Your Team Ready? l Digiday
740 views · Published 11 December 2015 · 11:50 · Indexed 20 September 2026
Channel: Digiday · 2015 · News & Politics
In today’s omnichannel world, programmatic advertising is no longer just a bottom of the funnel play. In fact, brand marketers are increasingly embracing programmatic strategies to build awareness and drive intent. In this session, we'll share insights into how brands are using programmatic to achieve top of the funnel goals, how senior marketers are using programmatic to find new audiences, and how marketing organizations are evolving to make the most of a programmatic future. Speaker: Peter O’Sullivan, sr director, western division, Quantcast VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/
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