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Interview With The Designers: adidas Boost arrives in Football

2,014 views · Published 29 November 2016 · 2:57 · Indexed 8 October 2026

Channel: Pro:Direct Soccer · 2016 · Sports

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Explore the new adidas ACE 17+ Purecontrol here http://www.prodirectsoccer.com/responsive/adidas/red-limit-football-boots-collection.aspx#!ace


For the lowdown on how adidas introduced their revolutionary energy-returning Boost technology into a football boot for the very first time, the only way was Herzo.

So we sat down in the MakerLab at adidas Global HQ with designers Max Gassner and Maurice Taylor to find out how they pulled it off.

They talked about the challenges of engineering Boost into a football boot, explaining the energy return properties and how they achieved the Boost effect on the new ACE 17+ Purecontrol.

With a laceless upper for the purest touch, Non Stop Grip for total control and a Purecut sock for stability, the ACE 17+ Purecontrol has been upgraded with Boost technology for endless energy return with every step.

The full collection of adidas ACE 17 football boots including the ACE 17+ Purecontrol is available now at http://www.prodirectsoccer.com/lists/adidas-red-limit-football-boot-collection.aspx

Pro:Direct Soccer is the world’s largest online football store delivering the professional’s choice direct to your door.

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