"CASE STUDY: SUPERFLY" | RELIX LIVE MUSIC CONFERENCE | NEW YORK, NY

631 views · Published 14 August 2018 · 58:02 · Indexed 21 September 2026

Channel: Relix · 2018 · Music

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CASE STUDY: SUPERFLY — Bonnaroo and Beyond

The founders of Superfly first joined forces in 1996 to promote a Mardi Gras show in New Orleans. The company gained renown six years later with the Bonnaroo Music festival but has long since expanded into many more events and content areas. The four Superfly principals — self-described brand storytellers, cultural strategists and experience engineers — share insight into how it all came about and where they’re headed.

Moderator
Mike Greenhaus (Relix Media Group)

Speakers
Superfly Co-Founders Kerry Black, Rick Farman, Rich Goodstone, Jonathan Mayers

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