Look Who it Was Random video

Kindle Oasis, Self-Publishing and More at London Book Fair 2016

1,890 views · Published 20 April 2016 · 1:25 · Indexed 30 October 2026

Channel: The Creative Penn · 2016 · Education

Watch on YouTube

Get your free Author 2.0 Blueprint at: http://www.thecreativepenn.com/blueprint
The London Book Fair (LBF) is one of the highlights of the traditional publishing industry calendar.

Along with Book Expo America and Frankfurt Book Fair, it is one of the places that agents and publishers go to do business, to sell rights ... and to make lots of money with books!


In the video, I'm holding the new Amazon Kindle Oasis (which is super light!) http://amzn.to/1U6EM0K , chatting to James from the Self Publishing Formula podcast, and speaking on the Author HQ panel about selling more books with Orna Ross, Mark Dawson and Toby Mundy. You can find the recording of that (audio only) here: http://selfpublishingadvice.org/sell-more-books-in-more-formats-in-more-territories-orna-ross-mark-dawson-joanna-penn-toby-mundy/

So why would an author attend the Book Fair?

I've been attending LBF for the last four years, and here's why I keep going back, some of what happened this year and how my own feelings have changed.

Why LBF is worth attending and how to survive it

    It's overwhelming, exhilarating chaos and your senses are bombarded by huge posters of book covers and uber-mega-author-superstars. It can make you feel inadequate and insignificant ... but it can also inspire you with what's possible. Every day the Fair is filled with news of author success and the place is filled with book lovers. If you can crush the feeling of comparisonitis and let inspiration take over, it's a great place to be!

    There are sessions for authors, but as you build a business, it's the sessions designed for publishers that can be really useful. In previous years, I've attended sessions on how to sell different rights, how to sell a screenplay and how to expand the branding of a book, as well as meeting creatives in the VR space.

    In-person meetings can exponentially increase the possibility of success. It makes you memorable and you stand out from the crowd of thousands of faceless authors. You hear about things behind the scenes that wouldn't make it onto a public podcast or blog. You can ask specific questions about how your books can do better on the various platforms. Basically, in this age of introvert authors behind screens doing everything digitally, it can help to be a real person sometimes. Shake people's hands. Give them a hug. Have a drink and a laugh together. This is the true value of LBF or any in-person event. This is why I keep going back.

More from this channel