Make Them Want It: 7 Steps to Selling With Emotion with Christine Yodsukar
967 views · Published 3 June 2018 · 7:30 · Indexed 10 November 2026
Channel: Behind the Shutter · 2018 · Education
https://www.behindtheshutter.com/make-them-want-it-7-steps-to-selling-with-emotion/ People want to buy things that make their life better. They aren’t interested in how epic your photography is or how many awards you have. Those are amazing bonuses, but the real reason they are looking for a photographer is because something or someone in their life is incredibly important to them and they want to celebrate them. So why do we focus all our efforts on taking a cooler photo than Joe Shmoe down the street when we should be focusing equal amounts of energy (if not more) on finding out what our clients want and how we can give it to them? I’ve done the research. I’ve done the things that didn’t work, and then, after years of trial and error and studying, I figured out a way of doing things that works for me, for my clients and for my business. I sell with emotion. I make my clients want to invest in high-quality artwork that is profitable for my business. I am selling them what they actually want—not what I want them to want.
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