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The key to success in business? The human[ities] | Marika Taishoff | TEDxIUM

1,696 views · Published 8 September 2014 · 18:07 · Indexed 22 October 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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This talk was given at a local TEDx event, produced independently of the TED Conferences. The global economic crisis has brought to the fore a more long-standing debate about the content and purpose of management education. While the functional and technical skills have long been the bedrock of management education, a new approach is to also incorporate the humanities into the curriculum to foster the critical, creative, and, yes, human-centered thinking. In this TEDxIUM talk, Professor Marika Taishoff covers how this kind of learning agility is necessary when textbooks no longer provide the answers.

Dr. Marika Taishoff is currently the Director of the Executive and Full-Time MBA programs at the International University of Monaco. Originally from New York City, Dr. Taishoff has had many years of experience teaching, writing, and consulting about customer-focused orientation, strategy marketing, and luxury and premium services. She has written numerous case studies on best practice in service management and marketing, many of which are global award winners. Dr. Taishoff was recently nominated by the Case Center as one of the top 40 case writers in the World.

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