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Side Hustling Ep. 65: College Student Turns His Inspirational Life Hack into a $40,000 Per Year Biz

510 views · Published 24 April 2018 · 8:19 · Indexed 25 October 2026

Channel: Rules For Rebels · 2018 · Howto & Style

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Hey guys, thank you for tuning in. Rules for Rebels back with Side Hustle Tuesdays and Episode 65 of Side Hustling.

Today's story is a great one. Today's story is about a college student from the suburbs of New York City who turned his own inspirational life hack into a $40,000 plus per year business.

Michael Russo was a busy college student. He was taking a full class load as well as being involved in a number of extra curricular activities. He needed something to keep him going and keep him motivated so he began writing inspirational quotes on sticky notes and putting them all over his house and car.

He began jokingly calling them sticky quotes and upon that a lightbulb went off in his head and a business was born.

One cool thing about his hustle was that rather than having to source something from Alibaba or China he was able to deal with domestic printers. This made communicating with them easier, he didn't have the challenge of high MOQ's and the shipping costs were going to be much less than shipping from China.

While many paper manufacturers and printers can make sticky notes and even custom sticky notes, not very many have the ability to make each note different so that was his biggest challenge. He eventually located a printer in Minnesota and the business was born.

He worked on the business nights and weekends and eventually had a nice customer base of both retail or consumer customers as well as businesses. He got a number of gift shops and stationary stores on the East coast to carry his products by simply pounding the pavement, showing them his products and asking.

The first year he decided to forgo a salary however after 18 months the business is making $40,000 plus per year and he's decided to take a modest salary. 

Michael had been planning on going into finance and even had an internship lined up with Morgan Stanley, but for now he's having fun and making money and has decided to forgo his previous career plans, at least for now.

Michael has since rolled out a Donut business as well as a Soda business but StickyQuotes is his main hustle. 


*** NOTES ***

Michaels Site Sticky Quotes
https://mystickyquotes.com/

Sticky Quotes on Amazon
https://amzn.to/2HYSDnW

14 Day Shopify FREE TRIAL
http://1.shopifytrack.com/aff_c?offer_id=2&aff_id=4171

Use Local Printers to Make Your Own Card Game
https://www.youtube.com/watch?v=tItZzddOlwg



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