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How to Break Into Advertising & Marketing w/ Aaron Walton | Ncredible Network | Black Hollywood Live

653 views · Published 9 October 2014 · 32:23 · Indexed 25 October 2026

Channel: Black Hollywood Live · 2014 · Entertainment

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Breaking Into...Advertising & Marketing -- In this episode Ncredible Network & Black Hollywood Live hosts Derrial Christon and Jessica King interview Aaron Walton Co-Founder of The Walton Isaacson Agency.

About Aaron Walton:
Aaron Walton is co-founder of Walton Isaacson (WI), a full-service advertising agency, with offices in Los Angeles, Chicago, New York,Miami and Tokyo. Walton's boundless creativity and strategic acumen have made him one of the most admired executives throughout advertising, brand marketing and the entertainment industry. He was selected by Ebony Magazine for their 2013 POWER 100 list, an award given to the nation's most influential Americans from the worlds of religion, business, media, and the creative arts. Under Walton's leadership, WI was honored last year with 'Advertising Agency of the Year' by Black Enterprise, and in 2012, named one of the 'Small Agencies of the Year' by Ad Age. With an expressed mission to be the "Planet's Most Interesting Agency," WI was founded in 2005 by Walton and fellow industry leader Cory Isaacson, in partnership with famed NBA superstar and entrepreneurial legend, Earvin "Magic" Johnson. The company's mission has been a breakout success, leading to inventive and dynamic business relationships with brands and organizations including Lexus, Los Angeles Dodgers, One.org, Tequila Avión, Game Show Network (GSN), McDonald's, Beam Inc.'s Brands, Unilever Brands, Samsung, The Academy of Motion Picture Arts and Sciences, and Hillshire Brands.

Walton began his career as a marketing executive with PepsiCo in Purchase, New York, in which he was quickly promoted to brand
management for the Pepsi and Mountain Dew brands. Walton's resounding knowledge of the entertainment industry and pop culture proved invaluable to a company making huge competitive gains through its identification with popular music. He soon became Entertainment Marketing Manager for PepsiCo and developed the entertainment marketing strategy for the entire company. After his stint at PepsiCo, Walton started his own company, Aaron Walton Entertainment (AWE), which he sold in 2001 to Omnicom's DAS division. At that time, Walton took on additional responsibilities as President of the Radiate Entertainment Group: a network of 40 experiential marketing agencies housed in Omnicom's Diversified Agency Services division. Walton left Radiate in 2006. Walton has received other advertising and creative awards, including the advertising and marketing industry's prestigious ADCOLOR® Advocate Award (2011). Walton was also selected by Out magazine as one of the "100 Most Compelling People of 2010." Additionally, WI has been named Southern California's Minority "Supplier Of The Year" for their work with Toyota Motor Sales U.S.A. -- Lexus Division in 2010, 2011 and 2012.

Born in 1961, Walton grew up in Massachusetts and attended Babson College in Wellesley, Massachusetts, where he received a Bachelor of Science Degree with a double major in Management/Organizational Behavior and Communications. As just one of two African-American students in his graduating class, Walton served as student body president, and recently completed his appointed term as a trustee at Babson.

Walton is a board advisor for the HollyRod Foundation, which is dedicated to providing compassionate care to those living with Autism and Parkinson's disease, and also sits on the Board of The Tectonic Theater Project, an award-winning company whose plays have been performed around world. The company is dedicated to developing innovative works that explore theatrical language and form, fostering an artistic dialogue with its audiences on social, political and human issues. 🛍 Shop our closet at Melanin & More: https://poshmark.com/closet/melaninandmore

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