Social Media for Social Causes: Alex Brown's Passion for the Welfare of Horses
4,386 views · Published 28 April 2009 · 28:23 · Indexed 1 October 2026
Channel: Knowledge at Wharton · 2009 · Education
Alex Brown's love of horses started long before he launched the blog, Alex Brown Racing, but it was Kentucky Derby winner Barbaro that pushed the blog into prominence -- and eventually established it as a site dedicated to the welfare of horses. Along the way, Brown learned many things about creating and nurturing an online community using tools, including Wikis, Facebook and Twitter, and following certain principles, such as: Be authentic, be transparent, be consistent and build trust. Brown, one of whose goals is to rescue horses destined for the slaughter house, talked with Knowledge@Wharton about his strategies for bringing attention -- and money -- to the cause. Transcript can be found at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2225 📂 Technology
More from this channel
-
12:25
The Candidates on Taxes: Finding the Devil in the Details
-
13:23
Wall Street's Day of Reckoning: The Fannie & Freddie Bailout
-
18:36
Linking Commerce to Geopolitics: The Candidates' Views on Gl
-
18:33
Wanted: A President Who Can Lead
-
10:21
The Candidates on Health Care and Entitlements
-
10:41
On Energy Issues, Candidates' Funding Priorities Are Fueling the Debate
-
7:47
Views from a Top Contractor: David Melcher, president of Defense Electronics and Services at ITT
-
10:20
A View from Above: Lucy Reilly Fitch, Senior VP, Corporate Communications, BAE Systems, Inc.