Segmenting your market & positioning your product - Balthazar de Lavergne, Partner at TheFamily

1,181 views · Published 20 May 2016 · 51:00 · Indexed 25 October 2026

Channel: Startupfood · 2016 · Science & Technology

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Segmenting your market and positioning your product are key. Segmenting helps you to understand your potential customers and their expectations. 

Positioning helps your potential customers to understand the benefits and determine if it’s right for them or not. Done well, product positioning can help a product succeed. Done badly, even a strong product can fail.

During this 45min. Workshop, Balthazar de Lavergne - Partner at TheFamily - will give you all the tips you need to set up a damn good market segmentation and positioning ;) 

By Balthazar de Lavergne

You can find the slides here: http://www.slideshare.net/_TheFamily/segmenting-your-market-positioning-your-product-tips-tricks-to-do-it-right-by-balthazar-de-lavergne

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

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