Look Who it Was Random video

Made in Germany | "Dax Portals" #5

351 views · Published 10 June 2009 · 2:15 · Indexed 12 November 2026

Channel: DW News · 2009 · News & Politics

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They are the first impressions people get of a company and they're meant to impress -- the firm's foyer. The architecture should reflect the company's image,and either roll out the welcome mat for visitors or make them feel suitably impressed or even intimidated.In this episode we visit pharmaceutical and chemical concern Bayer. They've consciously created their entranceway using construction materials produced by the firm itself. Visitors are supposed to be impressed by Bayer's practical and attractive materials -- like a specially-produced polycarbonate which can replace glass. With its foyer,Bayer is keen to highlight the company's innovative side. Our reporter Philipp Bilsky finds out if they've succeeded.

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