Campbell Soup: Making data MMM good: The journey of analytics
495 views · Published 12 June 2018 · 54:40 · Indexed 4 November 2026
Channel: Tableau · 2018 · Science & Technology
"The Revenue Management and Business Intelligence departments at Campbell Soup teamed up to generate a joint roadmap of analytics for the organization. The goal was to raise the analytic capability within the organization and create methodologies to drive productivity and analytic adoption. Tableau played a critical role in evolving the analytics skillset of the organization. Within a year Tableau usage evolved from a single user to a global user community. This session is part of the retail track."
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