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How YouTube Video Ads Reach Your Ideal Customer - Tutorial

675 views · Published 11 October 2015 · 3:57 · Indexed 20 September 2026

Channel: Drost Video · 2015 · People & Blogs

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How YouTube Video Ads Reach Your Ideal Customer
Download my Video Ads Cheat Sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet
YouTube video ads enable you to zero in on the right people, where they're located, who they are, and what they're interested in. 
Targeted messages always perform better than trying to appeal to everyone.

For example if you want to target American women aged 18-34 who are interested in traveling you can do that by creating a video ad inside Google AdWords.

Google AdWords contains ad tools that let you hypertarget your message so you can reach your ideal customer base with a high level of precision.

Here's how to reach your ideal customer using YouTube AdWords
-I login to my Google AdWords account...
-All Campaigns
-I've already set-up a video ad campaign so I just got to edit it
-So I click on this arrow 
-Click the drop down box 
-Click video campaigns 
-Scroll down..I've got Campaign 10 here which is paused 
-Now you can see I've got Ad Groups, Settings, Ads, Videos and Video Targeting
-First I want to edit the countries I'm targeting
-So I go into settings
-Click Edit 
-Click United States 
-Click Save
-Then I click on video targeting
-Here are my options..I have demographics, Interests, Remarketing, Placements, Topics and Keywords 
-Click on Demographics 

With demographics I can select Age, Gender and Parental Status
-So for age I can check 18-24 and 25-34

-Click Gender 
-Check the box for Female

Parental Status...leave it as is.

Interests..click the box here 

-You can do "Affinity Audiences"
-So if I put in travel...I got travel buffs, Beachbound Travellers, Luxury Travellers, Snowbound Travelers

You can also do "In-market Audiences"
-You've got travel so here I've got air travel, air travel by class, air travel by destination then all these destinations

I can also select "Custom Affinity Audiences" 
Here you can create audiences that are more tailored to your brands
Video remarketing is where you want to reach viewers based on their past interactions with your videos so you can create remarketing lists

With Placements I can target channels, websites and videos
-So I click on placements  then I can put a URL in here or I can search for suggestions
-So I can put travel in here 
-So I've got YouTube channel placements 
-I've got video placements  so I can go down this list and then I can add any of these to my placements

GDN placements are the Google Display Network placements so these are all websites that I can target
-Let's check topics 
-Click the box 
-Put travel in here again
-I've got travel insurance, I've got all these options here 

I can also target keywords 
-Let's put in travel
-Click "find related keywords"
-Now I've got travel city, travel guru, travel advisor, travel agents, cheap travel 

As you can see I've got many targeting options if I want to target American women aged 18-34 who are interested in traveling.

If you want to learn how to set up your first YouTube Ads Campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

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How YouTube Video Ads Reach Your Ideal Customer - Tutorial
https://www.youtube.com/watch?v=bg4Xtd-sAfk

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