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SPMJ's 1st Driven To Serve Awards Industry News

68 views · Published 9 March 2017 · 5:58 · Indexed 8 November 2026

Channel: Auto Focus · 2017 · Autos & Vehicles

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The Society of Philippine Motoring Journalists or SPMJ recently held its 1st Driven To Serve Awards at the Ceremonial Hall of Marriott Grand Ballroom located within the Resorts World Manila complex.

Driven To Serve is a program aimed at recognizing the most outstanding Corporate Social Responsibility projects of the local automotive industry in the field of community development, protection of the environment, education, and road safety.

The awards ceremony was attended by local auto industry top executives and notable personalities in the local business community led by 3 of the judges of the industry’s first CSR award giving exercise.


Rod Franco
President and CEO
MNTC
“It’s a very good beginning. This is a first awards that SPMJ is conferring to car manufacturers and it’s very heartwarming to know that a lot of our car makers have very good CSR programs. These programs are not being advertised, they are not being broadcast widely. Our car companies just do their best (in) helping the communities, helping our countrymen, without fan fare, without looking for anything in return. That’s very good!”

Ed Lacson
Chairman, ECOP
“It should inspire all companies to do good CSR. It really does the benefit of the company. As they say, if you serve the community, you’re doing it for your company.”

Sergio Ortiz Luis
President, PCCI
“When I walked in into judging, I wash’t aware that the motoring group has been doing a lot of corporate social responsibility. I was happily surprised to find out, to realize, that there has been, for several years, a lot of them has been doing a lot of social work to be able to help our youth in a lot of instances and some communities. I think this kind of award should go on to inspire the others to do some more, to give recognition for those though they are not looking for recognition, that they will be recognized naman for what they are doing.”

Here are the winners in each category:

ROAD SAFETY
Gold   - VOLKSWAGEN PHILIPPINES
Gold   - HONDA CARS PHILIPPINES
Platinum  - FORD PHILIPPINES

EDUCATION & TRAINING
Silver   - PGA CARS, INC.
Gold   - ISUZU PHILIPPINES CORPORATION
Platinum  - TOYOTA MOTOR PHILIPPINES

ENVIRONMENT
Silver   - ISUZU PHILIPPINES CORPORATION
Silver   - MITSUBUSHI MOTORS PHILIPPINES CORP.
Gold   - TOYOTA MOTOR PHILIPPINES



COMMUNITY DEVELOPMENT
Silver   - NISSAN PHILIPPINES, INC.
Silver   - FORD PHILIPPINES
Platinum  - TOYOTA MOTOR PHILIPPINES

Resorts World Manila, the generous sponsor for the 1st Driven To Serve Awards was happy with the turnout of the event.

Martin Paz
Chief Integrated Marketing Officer
Resorts World Manila
“I must admit, it was something that we really had a very short time to actually decide on, but it wasn’t really a hard decision because at Resorts World Manila, we like supporting groups that support corporate citizenship. Part of our advocacies is helping out our communities and when we got to know that SPMJ is doing this kind of an event, plus it’s the first ever, so we’d like to support that type of an event. We feel that in our own little way, we can, not only support this, also support the communities that they are supporting, by way of helping them out of this venue.

Yes, we do have a lot. That’s closely related to the motoring industry, if you wanna call it that. It’s our Philippine Ultimate Jeepney or PUJ, as we wanna call it. It’s an annual CSR event that we do. We are on our 7th year. It’s almost a triple punch program that promotes the arts, tourism and the livelihood of the jeepney drivers. What we do is we quickly design. We have a jeepney design contest. These are actual jeeps which gets design and then, it gets exhibited during a certain time. There are judges and the winner wins prize, but the key is all of these jeepneys, they are used on the road. There are designed better which increases the livelihood because the people want to ride the jeepneys more than the other jeepneys that are not decorated. It’s a lot of fun and it promotes tourism and essentially, the jeep which is a very own Filipino, almost like an original.

This is Martin Paz of Resorts World Manila. I would like to personally invite, not only the companies out there, but the industries out there, to help out and do their share in giving back to the community. We are all part of this. Businesses will not thrive if communities around us fail. We’re all in this together, let’s all help each other. Thank you very much.”


SPMJ would like to thank the following friends and sponsors for making the event possible, Manila North Tollways Corporation, Resorts World Manila, Chamber of Automotive Manufacturers of the Philippines, Inc., Petron Corporation and Vista Land.

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