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Ask Yoast: how many words should you write for a product page?

4,873 views · Published 8 December 2015 · 1:52 · Indexed 12 October 2026

Channel: Yoast · 2015 · People & Blogs

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It's difficult to write 300 words about one single product if you're having, for example, a clothing store. Felisza asks: is having less than 300 words on one page bad?

“That’s something I can relate to, especially if you sell a hundred different type of pants. The funny thing is, on a store, the 300 word length is probably quite a bit. The question is:
A. Should you have that much text on the page or is there a lot of other content on a page that you could count in as well so you could do with a 150 or 200 words?
B. Should you really be optimizing for this specific product or should you be optimizing the category page for which it is usually a lot easier to write 300 words than for the product page.

So the question you have to ask yourself is twofold: 
A. Should I optimize the specific pants page? Or should I optimize the categorie page?
B. Could I get away with 150 or 200 words because I have a lot of other content on the page? So if you have a lot of images or technical information about the product then you can usually get away with less content.

The biggest thing I would say is: optimize the category page and don’t optimize the individual product pages that much.
Good luck!”

https://yoa.st/3f9

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