Behind the Scenes of a Kickstarter Campaign: Photo Factory 360
252 views · Published 23 February 2015 · 12:25 · Indexed 6 October 2026
Channel: Three Blind Men and An Elephant · 2015 · Film & Animation
In this installment of our occasional series on Kickstarter projects, planet5D writer Hugh Brownstone interviews Russ Yoskowitz -- CEO, founder and lead developer of Photo Factory 360 -- to learn what’s involved in bringing a product from ideation through manufacturing, marketing -- and funding [link: http://ks.pf-360.com]. It began as a project to do something else – live events, “the red carpet thing,” as Russ says -- but Photo Factory quickly morphed into a complete 360° product studio in a box aimed at small business owners who want to give prospective customers on the web a more immersive experience with their small products – without relying on professional photographers. 00:10 – Intro 01:08 – Ideation 01:46 – Market Research 02:50 – Product Development & Sourcing 04:54 – Gestation Period 05:31 - Funding 05:54 – Planning the Kickstarter Campaign 06:36 – The Rest of the Marketing Pie 07:50 – “Priming the Pump” 08:18 – Setting Reward Levels 09:29 – BHAG (Big Hairy Audacious Goal) 10:56 – As the Campaign Comes to a Close 11:34 – Final Thoughts
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