HBO GO - Happily Married
1,193 views · Published 10 June 2015 · 1:01 · Indexed 29 October 2026
Channel: The One Club for Creativity · 2015 · Nonprofits & Activism
Millennials know of HBO GO, but they didn't realize it was free with a subscription to HBO. And they didn't know how to get the password. Not many people do. We had to make HBO Go something they desired. Our simple insight? No one wants to watch HBO with their parents. We brought this insight to life through a series of piercingly true, awkward moments. The films center on the all-too-familiar trials of watching hit HBO shows like Game of Thrones and GIRLS with mom and dad: Everything from interrupting with questions to embarrassing revelations–moments millennials and their parents could equally relate to. While only spending $115,000 in media, the campaign generated 2.6 million views in 48 hours with press coverage spanning generations, including Jezebel, Time, the Wall Street Journal, Slate, Huffington Post, The A.V. Club, College Humor and the Today Show.
