Apple and the curse of the "edifice complex"
941 views · Published 4 February 2016 · 1:23 · Indexed 22 September 2026
Channel: CBS News · 2016 · News & Politics
It's called the "edifice complex" and it carries a curse: A high-flying company builds a beautiful new headquarters -- and then inevitably loses altitude. Is Apple the latest of many, many examples of the edifice complex?
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