Why Lacoste Is Changing Their Signature Crocodile Logo After 85 Years

3,072 views · Published 2 March 2018 · 0:58 · Indexed 16 October 2026

Channel: Audacy · 2018 · Entertainment

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After 85 years, Lacoste is changing their classic crocodile logo for a great cause. The French clothing company announced they were getting rid of their iconic crocodile for a limited time and replacing it with 10 endangered species to help raise awareness to wildlife preservation efforts spearheaded by the International Union for Conservation of Nature (IUCN).

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