Look Who it Was Random video

Production: "Side Man" (Working In The Theatre #275)

683 views · Published 12 November 2013 · 57:10 · Indexed 28 October 2026

Channel: American Theatre Wing · 2013 · Entertainment

Watch on YouTube

"The Side Man" production team -- general manager Roy Gabay, producer Jay S. Harris, advertising representative, Drew Hodges, producer Peter Manning, marketing representative Nancy Richards, and press representative Gary Springer -- discuss moving the Roundabout production to a commercial Broadway run, marketing tactics, ticket pricing, breakdown of the production budget, working on multiple shows simultaneously, and the differences between not-for-profit and commercial theatre.

Originally taped - September, 1998 

An acclaimed fixture on New York television and in the theatre community for 30 years, the American Theatre Wing's "Working in the Theatre" offers an unprecedented forum for the meeting of theatrical minds.

American Theatre Wing’s Working in the Theatre documentary series features the most fascinating people on the stage, behind the scenes, and in the audience. From Tony Awards® and Obie Awards® winning artists to the next generation of theatre makers, we capture theatre’s inner-workings, industry luminaries, and unique stories that surround important work. 
 
American Theatre Wing, founder of the Tony Awards® and home of and the Obie Awards®: for more information visit https://americantheatrewing.org.

---Support Working in the Theatre---

Help us continue to freely distribute Working in the Theatre by becoming a Patreon member! We’ll take you behind the scenes with some of your favorite theatre artists, onto the red carpet at the Tony and OBIE Awards, and give you opportunities to interact with industry luminaries. The proceeds from your Patreon membership will be invested in grants, scholarships, and content that supports the theatre community across the country. 



Play a key role in our industry and join now: https://www.patreon.com/americantheatrewing

More from this channel